How literal is this phrase?

Sample examples at http://tinyurl.com/is-it-lit

end user:

Definitions:

  1. the ultimate user for which something is intended

Examples:

  1. appropriate RO systems , there are far fewer with the resources and expertise to help end users maximise the return on their investment once the installation and commissioning engineers⠀ ™ work
  2. the billing mechanism and price is different . Would n't it be better for the end user if the telephone call went with the internet traffic with the attendant price saving ?
  3. . Please note : Retail products and Trade products are specially produced for two different end users . Retail products may be unsuitable for some professional applications and likewise , some professional
  4. people . SEEDA is now seeking to fund activities which support a closer engagement between end users , businesses and universities with the aim of increasing knowledge transfer and making better use
  5. must be put in place if a successful service is to be realised for the end user . Tackling the threats in 2004 Recent world events have highlighted the ways in which

Note: Please select the answers below carefully based on the definition which occurs frequently in the examples

Step 2: score of 0-5 for how literal is the use of "user" in the phrase "end user"
0 1 2 3 4 5

Please provide any comments in case you want to tell us about your judgement or any other queries/suggestions! Not Mandatory but helpful.