How literal is this phrase?

Sample examples at http://tinyurl.com/is-it-lit

lip service:

Definitions:

  1. an expression of agreement that is not supported by real conviction

Examples:

  1. . " When we advocate sustainable development of air transport , we are not paying lip service to the environment , rather we are calling for a comprehensive set of measures to
  2. of course , the same in this country . The Tory Right has also paid lip service to morality and not delivered . Nor are things better now under the Democratic Left
  3. the separation was a polite fiction , the financial houses at least had to pay lip service to the notion . When Morgan Stanley spurned Quattrone 's attempt to bring research under
  4. athletes and distorted views of gender and race . Criticisms have been made about the lip service paid by some athletes and college administrators to the academic courses being undertaken by the
  5. be the product of capability and will , deterrence is a subject to which much lip service but insufficient thought has been devoted . The reason is that " general " deterrence

Note: Please select the answers below carefully based on the definition which occurs frequently in the examples

Step 2: score of 0-5 for how literal is the use of "service" in the phrase "lip service"
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